The Fall of Abercrombie & Fitch

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IT’S HARD TO BELIEVE THAT ABERCROMBIE & FITCH, THE BRAZEN SEXED-UP TEEN CLOTHING STORE WAS AT ONE TIME THE RETAILER OF CHOICE FOR GREAT OUTDOORSMAN LIKE THEODORE ROOSEVELT, CLARK GABLE AND PRESIDENT EISENHOWER.

More recently, however, this heritage outfitters has become known for peddling soft porn to sell cheaply made, overpriced jeans and t-shirts.

For years pro-family organizations like Concerned Women for America, the American Decency Association, American Family Association and even a certain Illinois State Senator have exposed Abercrombie & Fitch’s marketing tactics, calling attention to their quarterly catalog full of nude pictorials of young men and women, their giant store posters featuring half-dressed models, and the infamous push-up bikini tops marketed to girls as young as 7 and 8. These organizations banded together and called for an all-out boycott of the mall retailer.

As a believer in the free market system, I’m not typically a huge fan of emotionally-charged boycotts from the left or the right. However, when businesses launch a full frontal assault on our children (pun intended), I think that the cries for a boycott are appropriate. Being a mother of seven – including two impressionable pre-tween boys – I’ve grown weary of having our family trips to the mall infringed upon by the half-naked greeters standing in the Abercrombie & Fitch’s store front inviting us to check out their “sexy fleece.” Fleece…sexy?

Read the rest at The Black Sphere

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