Advertising is designed to sell products. A number of commercials leave an impression and a message. These are rare.
Some commercials are subtle in the type of message they leave behind. No one likes to be preached at. The best messages are the one that are wrapped in real life. They touch heart as well as the mind. That’s what good storytelling is all about.
My wife and I visited our oldest son’s family yesterday. They just had their third child, our sixth grandchild. It reminded me of a commercial I saw a few months ago.
Coca Cola produced a commercial that’s one minute in length that as far as I know has not played in the United States. It’s about the struggles and joys of parenthood. It’s a bright spot in a culture than seems to idolize childless marriages and promotes abortion as a sacrament.
The ad was developed by Santo Buenos Aires and director Pucho Mentasti for Coke’s natural Argentine “Life” brand. “Adorned in a green label, the low-calorie Coca Cola Life is a new ‘natural’ and ‘green’ beverage (and feel free to debate how Coke will manage that with a cola product) in a recyclable bottle.” The article goes on to point out:
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